Follow some important tips to create the best newsletter for your small business. What do you like to see in an email from an author? End of story. Create a contest. For example, if you’re a fiction writer, offer an e-book of your short stories. But we’re here to explain why an author newsletter is an invaluable tool for authors (especially indie ones). As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. Many on your list arrived through contests and promotions. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. It’s important to make it as easy as possible for subscribers to sign up to your newsletter. It’s nice to include a short general message or update in every newsletter as an introduction. We’ve put together this resource of many great author email newsletter ideas of what to include. How to set up your author newsletter. With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. Draw on your own areas of interest and expertise to diversify the content you’re offering. Consider adding a reader-contributed segment to your newsletter to build response, interaction, and open rates. Don’t just send one email. Who doesn’t love to ‘meet’ the person behind the books they love, and get a window into their life and creative process? Monthly is the safest option, according to novelist Katie Rose Guest Pryal: Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. A lot of authors don't have a newsletter, but an author newsletters are an incredibly useful tool. So how often should your newsletters go out? Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. You should aim to include a good balance of content in your author newsletter. Freebies, giveaways and exclusive bonus content are nice ways to reward the loyalty of your current subscribers. An email newsletter is a virtual newsletter sent via email to … And speaking of blogging – whenever you contribute a guest blog, you should use it to your newsletter’s best advantage by including a subscriber link in every post. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. Your author newsletter needs to go out on a regular schedule, but be warned: emailing subscribers too regularly could see you landing in the ‘spam’ folder, or have people’s fingers inching towards that ‘unsubscribe’ button. Here’s why: Social Media Changed Everything. (It’s legally required. Though it has paid accounts, the free one lets you have up to 2,000 subscribers to whom you can send a total of 12,000 e-mails a month. Talk about your recent and upcoming releases. Formats . But building relationships with your readers doesn't happen overnight; it … In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. That’s right. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. Chances are, your readers will like the same sort of books that you do, especially if you mainly read within the genre you write. Susan Dennard’s author newsletter archive is an example of a good balance of content. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. 1. Everyone loves to be asked for advice. Susan Dennard’s author newsletter archive, Pinterest boards/aesthetics for your novels, Spotify playlists you use while you write, Sketches of characters or scenes (if you’re the artistic type, like. A regular newsletter keeps you at forefront of readers’ minds and provides an insight into who you are as an author and a person. No matter what design you choose, make sure it’s easily viewable on smart phones as well. It’s no secret that email remains a valuable marketing tool in the business world, where a single dollar spent wisely can deliver an impressive return on investment of $42. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. Most authors immediately think Amazon is the only place to sell a book. Newsletters can also be a fun way to interact with your readers, share upcoming news, and offer exclusive deals. While not overwhelming the reader, make sure to take advantage of the space available. The easier you make it for people to subscribe to your newsletter, the more people you’ll have reading it. It’s all about balance. Newsletters can be produced in several formats. An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. Important note: NEVER add anyone to your email list unless they’ve signed up themselves or given you express permission to do so. Send many. ). We’ll talk more about these below. With the right motivation, you’ll get a good start on a list of people who already love your work. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. Mailchimp also integrates with Facebook, Twitter, and Wordpress so people can sign up for your newsletter through various platforms. However, it does come down to what suits you and your subscribers best. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. Even better news? If you have something to give away, or a price promotion, or a valuable collaboration, announce it in your author newsletter first. We’ve talked before about the importance of building your author platform. But what do you write in order to keep the newsletter fresh and engaging? She divides her emails into different sections, including: Let’s delve a little deeper into the elements you might wish to include in your own author newsletter. Choose a newsletter program to use It’s a great place to update your readers with upcoming releases and events, divulge behind the scenes information, and share topical discussions you know they’ll be interested in. Here's how to write newsletter content your subscribers will find relevant & interesting. It’s considered “spam” and they’ll simply delete whatever you send. It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. People love freebies, and a little bonus might be what it takes to get them entering their email address. We’ll also take you through the steps for setting up your newsletter, and talk about what sort of content you might like to include. See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. We tend to agree. The only difference is that this one includes a collection of books from multiple authors. If you suspect that many of your readers/subscribers might also be writers themselves, take a leaf out of Susan Dennard’s book and include some writing advice and/or insight into the world of writing and indie publishing. If you send it more frequently, readers feel like they’re getting spammed. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. Newsletters are some of the greatest marketing tools an author has. If you’re stuck between two book cover … Your author email newsletter is one of the best ways to communicate with your readers. In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! Add a table of contents (lengthy newsletters). With the high amount of e-mail these days, I wouldn’t recommend you send one more often than once a month as they can become repetitive and thus ignored. Never give out your e-mail list to anybody else and assure your readers their information is kept private. 49. There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! Create . You don’t need to worry about working out the code for the subscription form yourself; whichever newsletter program you’ve chosen will provide instructions on their website for embedding a sign-up box. Almost everyone uses email, making it a great tool to use to reach out to your audience. Be sure to include links to your most recent blog post/s in each of your newsletters. Once you’re all set up with a mailing list provider, create a sign-up landing page using their platform. Some ideas for bonus free content include: You might also like to run competitions or giveaways exclusive to your subscribers, where they can win a copy of your book or some literary ‘swag’. If they like what they read in one form, the more likely they are to check out the others. ‘You’re telling me I need to add another online element as well as a website, a Facebook page, Twitter and Instagram accounts, Pinterest boards…?!’. This should be easy to see – perhaps even appearing as a permanent sidebar or footer on every page of your site. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. What have you used successfully in your newsletter? Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … Your first port of call should be a subscription form on your author website. In the footer of every newsletter, you should include links to your social media platforms and website, as well as direct links to where people can purchase your books. We provide editing, design, publishing, and marketing of fiction and non-fiction. So! Try these 50 suggestions for author newsletter content. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. Show them how to get more of it. There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. How to Create an Author Newsletter Another way to spread the word about your new book and keep readers updated is through an email newsletter. Ask yourself, “How will this benefit them?” If you add value to the lives of your readers, they’ll be more likely to read what you send and share it with others. Silver Spring, MD If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. ... which means that many of our articles are co-written by multiple authors. Author newsletters help you build relationships with your reading audience. It could also be a great spot to feature your book covers. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Relationships are all about creating connections, and sending a regular email newsletter is a fun way to do just that. You don’t want to annoy people or drop off their radar completely. We know, we know. Make sure to back up your e-mail list. Having a newsletter can be the very best way to reach more readers and sell more books. These elements apply regardless of whether you're creating an email or print version. An important part of that platform and online presence is an author newsletter. Image courtesy of Sidewages.com on Flickr under Creative Commons. ‘Wait a minute,’ you’re probably thinking. There are lots of different things you can include in your newsletter depending on where you’re at in the publishing process and how interactive you want to be. Once the offer is up and running, you can then tell people about the free sample when you meet them and if they like it, they’ll come back to buy your full-length books. I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. How to. How to Start a Newsletter. It’s also a nice way to show support for other authors. For businesses, the most economical and readily acceptable formats are plain text emails, HTML emails, HTML … It’s best to do this with some small, unobtrusive icons. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have! “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Let’s look at the process, step by step. 50. Offer them something for free if they sign-up they won’t be able to get any other way. 1. They’re also a great enticement for new subscribers to sign up. When you have the link, be sure to put it everywhere, including: Front matter and back matter on all of your books* Pop-up or sidebar on your author website; Dedicated newsletter page on your author website; On all social media profiles We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. So! To create this article, 37 people, some anonymous, worked to edit and improve it over time. You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. Not long ago, publishing was a one-way street. You don't have to run a big business to create your own newsletter. Make social videos in an instant: use custom templates to tell the right story for your business. How often you mail out a newsletter depends entirely on you. What’s an email newsletter? And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. With such a user-friendly interface, creating a professional-looking newsletter is easier than you think. Insert links to blog, website, Amazon and Goodreads author pages, and reviews. Test the waters and see what works – it could be that a slightly shorter newsletter every two weeks gets a better response than a longer monthly one. There are several different online programs capable of managing your e-mail list, saving your newsletters, and keeping track of how many people read what you send, Mailchimp being one of the most popular. Display social media links. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. However, we don’t recommend sending emails any more frequently than once every two weeks, or less frequently than once every month. As we mentioned above, the first few months of your author newsletter are a great time to test the waters a little – finding out what works and doesn’t work, and refining your content to find that perfect formula and balance. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. While selling your books is a major goal of establishing a regular newsletter, it should never be all about you and your marketing efforts. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. How to Create a Newsletter Design in 7 Steps. I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. Read on to learn what an email newsletter is and how to create an effective one for your small business. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. Let your subscribers know what author events you have coming up, such as book launches, talks and other appearances. Now you know why you need an author newsletter, it’s time to learn how to create one. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. You’ll find that once you have the hang of creating newsletters, your program will make the whole process quite simple. Let’s jump in and see what a good author newsletter should look like. An email newsletter can serve an essential role in your overall marketing communications strategy if done right. If you send it less frequently, readers lose touch with who you are.”. Here are some great author email newsletter ideas you can use in your email marketing: Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. Just keep things light and try not to get too personal – remember it’s a newsletter, not a diary entry! While your main articles can go in the central column, consider adding a sidebar as well. When it comes to email newsletter design and layout, there are some best practices to follow. You might like to talk about current news in regards to your books and writing; give an update on where you’re at with your latest book; or even just write about something that’s been on your mind or happening in your life. Once you’ve chosen which program you’ll go with, spend some time getting to know your way around it. Now you know why you need an author newsletter, it’s time to learn how to create one. Make sure your newsletter design follows your branding guidelines and remains consistent all throughout and from volume to volume. The aim is to constantly build your subscriber base and increase your reach. To create a newsletter that gets results, use the following eight components. What are some of your favourite author newsletters? The 4 Content Types When I first decided to start an author newsletter, […] ... You create a personal connection with your readers, making them your friends. These readers already like your work. 48. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. Try a simple A/B test on your subject line. Create a Newsletter in InDesign. You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. It’s gold in terms of marketing and you don’t want to lose it. No matter which newsletter manager you choose, they will have user-friendly templates you can tailor to your own author branding so your look is the same across all your online platforms. Remember to keep promoting your newsletter even after you’ve sent out the inaugural issue. Never add anyone to your list without asking them first. Include Helps and Links. 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